George J. Valcho has over 26 years of marketing, internet marketing, direct marketing, marketing system development and programming experience.
Prior to becoming a partner in The Think Network, George was self employed at White Roof Interactive, an Internet Marketing company specializing in website design and development, Search Engine Optimization, eCommerce and social media. Prior to White Roof, George was employed by Bowman Systems as Vice President of Marketing and Product Management. As VP of Marketing, George was responsible for all marketing collateral, web content and design, RFP responses, and leading Bowman Systems quarterly User Group meetings. As VP of Product Management, George directed the development of Bowman’s latest version of ServicePoint. ServicePoint is a Community Management Information System used in a wide variety of Social Service settings.
Before joining Bowman Systems in Shreveport, George served as the Vice President of Client Services and Senior Technical Consultant for direct marketing agency Rapp Collins Worldwide in Dallas. George’s 17 years of experience at Rapp Collins provide him with a thorough understanding of all aspects of direct marketing, including creative development, loyalty programs, communication plans, and response analysis. However, his primary focus was building and operating databases that permitted clients to engage one-to-one with individual customers. He managed Rapp Collins’ involvement with Royal Caribbean Cruise Lines, Hilton HHonors loyalty program, Dell Computer Corporation consumer catalogue, Bell Canada Rewards, The Loyalty Group, Sony PlayStation, Knoll Pharmaceutical, Isuzu American Motors, and Thrifty Car Rental.
Earlier in his career, George had five years of hands-on data processing experience with Dallas-based BancTec, a leader in the financial document processing industry. His primary responsibilities included programming BancTec’s Image Processing System, sales demonstrations, and training end users.
He earned a Master's Degree in Business Administration with an emphasis in Management Information Systems from Southern Methodist University in Dallas, and a Bachelor of Science in Business Administration from Youngstown State University.
George is married to Allison Valcho and has two sons, Matthew and Daniel. George is active in the youth program at Cypress Baptist Church.